Web for Web Developer

Search Engine Optimization with: Richard John Jenkins
Running Time: 9 hours | english | 2 cd 900mb | .mov files

If you’re out of sight on the Web, says Search Engine Optimization specialist Richard John Jenkins, you’re out of mind. Braving the wilds of search engine myths and facts, Richard offers essential tips on how to appear at the top of search results in Yahoo!, Google, and other popular search engines. From purchasing placement to optimizing keyword variations, from avoiding “black hat” SEO practices to setting up a search-friendly site, Richard covers it all. He also shares how to best submit your Web pages for indexing, how to monitor page rank, and how to build a solid base of links to your site. A must-watch video tutorial for experienced website publishers and for those just getting into the Web game.

Table of contents
1. Getting StartedOverview 2:57 2.6 MB
What is Search Engine Optimization? 9:37 19.5 MB
What is Search Engine Marketing? 7:35 15.1 MB
Target audience, goals, and skills required 5:54 3.7 MB
Patience is a keyword to SEO success 3:42 3.1 MB

2. Black Hat SEO/White Hat SEOWhat is white hat SEO? 7:19 14.8 MB
What is black hat SEO? 7:18 10.1 MB

3. The Search Magician’s Three Linking RingsSearchers, search engines, and web sites 7:38 9.1 MB
What kind of web theme are you? 4:02 6.9 MB

4. The First Linking Ring: Know Your SearchersGet inside the mind of the searcher 5:43 11.5 MB
Secret searcher agent mind reading gizmo! 6:53 13.9 MB
How searchers search (from broad to targeted) 6:21 12.5 MB
The search needs of the searcher 3:08 4.6 MB
See your site through your searcher’s eyes 2:20 4.7 MB
Searchers are not experts 7:03 12.1 MB
Summary 3:51 7.4 MB

5. The Second Linking Ring: Know the Search Engines & DirectoriesQuick overview: how search engines crawl, index, and rank pages 8:17 16.9 MB
Directory landscape 8:56 17.1 MB
Search engine landscape 8:50 17.6 MB
No search engine is an island 8:56 14.7 MB
An SEO perspective of the major search engines and directories 14:27 31.5 MB
Searching locally 7:46 15.6 MB
Searching from mobile devices 8:30 13.5 MB

6. SEO Tools: Browser BarsBrowser search tool bars 7:46 14.9 MB
Google’s search tool bar and page rank 13:40 20.9 MB

7. SEO Tools: Keyword Research/Project ManagementGoogle’s suggest, term tool, and AdWord’s keyword tools 9:13 16.8 MB
Keyword Tracker and Keyword Discovery 11:43 18 MB
Yahoo’s keyword selector and view bids tools 4:05 7.9 MB
Reference and organization tools 9:29 16.7 MB
SEO project management tools 2:30 3.2 MB

8. SEO Tools: Links, KDA, and Rank CheckersMarketLeap’s tools 10:54 17.8 MB
Enquiro’s search engine intelligence tools 4:05 7.6 MB
Bruce Clay’s SEO toolset part 1 11:37 24.9 MB
Bruce Clay’s SEO toolset part 2 7:18 15.2 MB
We build pages’ neat-o back link checker tool 3:08 5.4 MB

9. SEO Tools: Code Checkers, & Web Site AnalyticsWC3 HTML code validation tool 4:04 8.3 MB
Web site analytics tools 10:53 19 MB

10. Keywords: The Golden Key to Outstanding SEOKeyword research 7:38 9.7 MB
Types of keywords 7:05 14.5 MB
Stop words 2:48 5.9 MB
Keywords’ best friends are landing pages 5:16 10.5 MB
Keywords and the long tail principle 7:11 14 MB
Keyword competitive intelligence 5:25 10.5 MB
Copyrighted material and cyber-plagiarism 4:43 7.5 MB

11. The Third Linking Ring: Creating Search Friendly Web SitesPutting it all together! 3:43 7.3 MB
A trip to Los Angeles with web searchers, John and Julie 3:04 6.2 MB
John and Julie’s search keywords 3:53 7 MB
John’s search goal 3:08 6.7 MB
Julie’s search goal 3:01 1.9 MB
Santa Monica carousel, a fan’s site (SEO training site) 3:31 7.4 MB

12. Before We Begin: Site Setup the Wrong WayHow not to set up a search friendly site 4:11 4.4 MB
Spiders can’t click, they’re blind too! 4:00 7.6 MB
Text! Text! Did I mention text? 3:41 3.9 MB

13. SEO Hands-On: Site Setup in a Search Friendly WayIntroducing Dreamweaver 7:37 6.8 MB
Santa Monica carousel fan site keyword research 5:50 9.2 MB
Picking search friendly domain names 3:28 6.2 MB
Dreamweaver setup 14:00 17.2 MB
Search-friendly page titles 7:55 9.8 MB
Search-friendly meta keywords and descriptions 11:04 12.8 MB
Search-friendly body text 9:31 17 MB
Search-friendly headings and specialized text 7:07 12.5 MB
Search-friendly images 10:30 19.9 MB
Search-friendly internal links 8:37 16 MB
Search-friendly navigation 7:42 14.6 MB
Search-friendly resources and site map page 6:04 11.7 MB
Search-friendly landing pages 12:13 22.5 MB
HTML code validation / KDA check 7:21 15.5 MB
Summary 4:05 7.9 MB

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* The first-ever book to show businesses step by step how to capitalize on advertising programs offered by Google, the world’s #1 search engine, with more than 200 million search queries per day
* Written by a veteran For Dummies author working in cooperation with Google, which will help support the book
* From selecting the right keywords to crafting the right message, the book explains how to boost site traffic using AdWords, Google’s hugely successful sponsored-link advertising program, which now has more than 150,000 advertisers
* Also details how to make money with AdSense, a Google program that funnels relevant AdWords ads to other sites-and pays those sites whenever someone clicks on them

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Google Search & Rescue For Dummies (For Dummies (Computer/Tech)) by Brad Hill (Author)
Publisher: For Dummies (August 19, 2005) | ISBN: 0764599305 | PDF | 14,2 Mb | 390 pages

Be amazed at all the ways Google’s at your service! Here’s how to find your way through all the information Google offers More than a search engine, Google has become a lifestyle. This book introduces you to the rest of the Google family - valuable tools such as Google Maps, Google Video, Google Earth, Google Scholar, and Gmail. Play Google games, shop with Froogle, or find stuff on your own computer with Google Desktop. The possibilities will make you Google-eyed!
Discover how to
* Refine your results with search operators
* Use Google as an answer engine
* Enjoy one-click searching with Google Toolbar
* Get specific information with Google Labs services
* Simplify e-mail with Gmail

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Plan your strategy and use the right keywords
Find out what search engines like and how to boost your ranking
How do you get visitors to flock to your Web site?

Make sure the most effective search engines notice it! This updated guidebook tells you which search engines you need to impress, as well as how to register your site with directories, use links profitably, and rise to the top.
Discover how to

* Create search engine- friendly pages
* Choose powerful keywords
* Increase visibility
* Encourage other sites to link to yours
* Avoid penalties
* Use pay-per-click advertising productively

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Michael Miller, Googlepedia: The Ultimate Google Resource
Que | ISBN 078973639X | 1st edition (July 11, 2006) | CHM | 52 Mb | 816 pages

Que.Googlepedia.The.Ultimate.Google.Resource.Jul.2006.eBook-BBL

Googlepedia is the all-encompassing book about everything Google. Not only will you learn advanced search techniques, but you also will learn how to master Google’s web and software tools. It’s all inside!

Google may be the Internet’s most popular search site, but it’s also more than just simple web searches. Googlepedia will show you how to:

* Use Google to search for pictures, news headlines, and scholarly articles with Google Image Search, Google News, and Google Scholar
* Read and respond to blog postings and create your own blogs with Blogger
* Search for free and commercial videos to download with Google Video
* Create maps and driving directions with Google Maps
* Use Google’s free web-based email service, Gmail
* Edit and organize your digital photos with Picasa
* Create your own custom search applications using the Google API — and “hack” the Google interface to provide customized searches and results

Here are just some of the Google services and applications covered in this massive book:

* Gmail, Google’s web-based email service
* Google Web Search, the most popular search on the Internet
* Google AdSense, which puts profit-making ads on your own website
* Google AdWords, which lets you buy keyword advertising on the Google family of sites
* Google Base, a marketplace for buying and selling merchandise
* Google Book Search, which lets you search the full text of selected books
* Google Calendar, a web-based scheduling and public calendar service
* Google Desktop, which searches documents and emails on your PC’s hard drive — and puts useful “gadget” on your computer desktop
* Google Directory, the best sites on the web, hand-picked by Google’s editors
* Google Earth, a fun way to view 3D maps of any location on Earth
* Google Finance, full of stock quotes and information
* Google Groups, a collection of user-created message forums — and a searchable archive of Usenet articles
* Google Image Search, which searches the web for pictures and other images
* Google Maps, which generates maps, satellite images, and driving directions for any location
* Google Mobile Services, which puts Google on your mobile phone or PDA
* Google News, which collects the latest headlines from the web’s major news sources
* Google Pack, Google’s most popular software and services
* Google Scholar, the search engine for scholarly books and articles
* Froogle, Google’s online shopping search engine
* Picasa, Google’s free digital photo editing program
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101 Ways to Promote Your Web Site: Filled with Proven Internet Marketing Tips, Tools, Techniques, and Resources to Increase Your Web Site Traffic

Susan Sweeney covers everything you need to know about promoting your website from every angle. The book is filled with information, links to informative websites, hints and concrete examples.
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LinkAssistant is a new-generation SEO tool that improves your web site’s search engine rankings by increasing its link popularity. We believe that link exchange should be simple and sophisticated at the same time. We’ve designed LinkAssistant to have enterprise level capabilities and yet still be accessible to anyone who wants to get top search engine rankings.

This SEO tool delivers all the features you’d expect from a high-end link exchange offering, and provides dozens of unique timesaving features. LinkAssistant put it to work for you, and start getting the results you’ve always dreamed about! With the help of LinkAssistant: your web site will get higher link popularity; your web site will get a higher ranking on search engines; you’ll get highly targeted visitors to your web site; and you’ll get more customers and more sales.

Get it:
LinkAssistant 2.4 Mac

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When you design a website, it’s easy to focus on what your visitors are going to see. What you have to realise, though, is that you’re going to have another kind of visitor with a completely different agenda: they’re not going to be looking at your pretty logo and they’re not going to be passing judgement on your background colour. What they’re looking for is the content and structure of your page.

They’re the search engine spiders, and they are in control of probably the largest section of your traffic. You need to please these spiders if you want your site to be successful. Here’s how.

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Google Sitemaps enables Webmasters to Directly Alert Google to Changes and Additions on a Website and that’s just one of 7 Benefits.

Telling search engines about new pages or new websites use to be what the submission process was all about. But major search engines stopped using that process a long time ago.

Google has for a long time depended on external links from pages they already know about in order to find new websites.

For webmasters and website owners Google Sitemaps is the most important development since RSS or Blog and Ping, to hit the Internet.
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